Banner enters the Chinese market

Banner obtains LEOCH as its licensing parter for expansion in China

As part of its “Agenda 2030"” strategy, the Banner Group is taking another significant step towards growth through major expansion of its presence in China, one of the world's largest sales markets. This move is to be achieved by means of a licensing agreement with the battery manufacturer LEOCH, which foresees the joint pursuit of innovative applications for new sales areas in the national market.

Leonding/Shenzhen, 16.05.2023. As the Banner Group’s Commercial CEO, Andreas Bawart, explains, “In accordance with our Agenda 2030, which envisages the acquisition of new markets in Asia and the Americas, as well as cooperation with partners outside Europe and an opening up to new technologies, we wish to establish a prominent position in one of the world's largest sales markets for starter and electrical system batteries. We have now found the ideal partner for this objective in China and therefore the time is ripe for market growth.” To date, Banner has had a presence in the domestic Chinese market solely through individual customers.

LEOCH is a producer with both a leading position in the Chinese battery market and an international reputation. The company sells its products in over a hundred countries around the globe and has annual sales revenues of over USD 1.9 billion. In future it will now manufacture certain premium products in China under the Banner word-image-brand and offer them on the domestic market. Andreas Bawart, “Our licensing partner will produce and sell a selection of its premium products, which meet top quality standards, under our Banner name and thus enable us to significantly expand awareness of our brand in China.”

Customer proximity

In line with its Agenda 2030, amongst other targets, the Banner Group is seeking cooperation with partners outside Europe. Accordingly, the LEOCH owner and chairman, Dr. Dong Li, sees the new licensing partnership as follows, “As a result of its long-term business activities as an original equipment manufacturer, Banner already has an excellent reputation in Asia. In addition, the Banner brand possesses an attractive image and its products are both powerful and of high quality. This corresponds exactly with our philosophy, because just like Banner, we at LEOCH also set very high standards with regard to product quality and innovativeness. These shared values also open up new opportunities for us to expand our teamwork in other product and applicationareas and we look forward with great anticipation to a successful cooperation."

As Andreas Bawart concludes, “We wish to play an active role in shaping the steadily growing demand in China for batteries for a range of differing areas of application. Like our licence partner LEOCH, I am convinced that together we will take numerous steps towards a successful future.”

Captions:

Photo 1: Thomas Bawart, Dr. Dong Li and Andreas Bawart during a visit to Banner headquarters in Leonding.

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